What Profound does

Profound runs the questions your buyers ask AI assistants and records how each answer engine talks about your brand: whether you appear, where, how positively, and which sources the engine leans on. On its Enterprise plan it covers up to nine engines, including ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude.

Where it pulls away from most trackers is what comes after the report. Profound adds prompt volume data, so you can see what people actually ask, analytics on how AI crawlers hit your own site, and content agents that help draft and update pages. It is built for teams that treat AI search as a channel of its own.

A note on Profound pricing

Profound changed its pricing several times in 2026. For part of the year it listed self-serve Starter ($99 a month, ChatGPT only) and Growth ($399 a month, three engines) plans, both billed yearly. By October 2026 those tiers were gone from the pricing page, which now shows a free 7-day trial and custom Enterprise pricing. Plenty of reviews still quote the old $99 price, so expect a sales conversation and a quote rather than a card checkout.

What users say

Profound has the largest review base in the category on G2, with more than 1,100 reviews and a 4.5 out of 5 rating. Users praise the cross-model visibility, the polish of the platform and the onboarding support. The complaints are about price, complexity and the pace of new features, with several reviewers asking for more training and for traditional SEO metrics alongside the AI data.

Who should use Profound

Good fit: mid-market and enterprise teams that run AI search as a dedicated program and need security features like SOC 2 Type II and SSO.

Look elsewhere: small teams and solo marketers who want to start tracking for under $100 a month. Otterly.AI and Peec AI are better places to begin.