Semrush AI Visibility Toolkit

Semrush AI Visibility Toolkit Review 2026: Pricing, Features and Verdict

Semrush's AI Visibility Toolkit tracks 25 of your prompts daily across ChatGPT, Gemini, Perplexity and Google's AI results, backed by a 317-million-prompt database. At $99 a month it suits existing Semrush users, but dedicated trackers give more prompts for the money.

Research-based review By Aboud Last verified Nov 11, 20265 sources

What the Semrush AI Visibility Toolkit does

The toolkit tracks how ChatGPT, Gemini, Perplexity and Google’s AI Overviews and AI Mode bring up your brand. You get 25 prompts of your own checked daily, plus market reports drawn from a database Semrush says holds more than 317 million AI prompts and answers. It also includes an AI-readiness check for up to 100 of your pages.

Semrush is now owned by Adobe, following a $1.9 billion deal, so expect tighter links with Adobe’s marketing products over time.

Standalone or bundled?

On its own, the toolkit costs $99 a month per domain for 25 tracked prompts. Another 50 prompts cost $60 a month, and extra users and domains are charged on top. For non-customers the better deal is often a Semrush One bundle, which pairs the SEO toolkit with AI tracking: Starter at $199 a month with 50 daily prompts, Pro+ at $299 with 100, and Advanced at $549 with 200.

Who should use the Semrush AI Visibility Toolkit

Good fit: teams that already work in Semrush and want AI visibility next to their keyword and site audit data.

Look elsewhere: teams that only need AI tracking. At $99 for 25 prompts, dedicated tools like Otterly.AI or Peec AI give you more prompts for similar money.

Semrush AI Visibility Toolkit pricing

PlanPricePrompts / keywordsCost per prompt
AI Visibility Toolkit$99/mo per domain25$3.96
Semrush One Starter$199/mo50$3.98
Semrush One Pro+$299/mo100$2.99
Semrush One Advanced$549/mo200$2.75

Pricing from public sources listed below, not yet re-checked on the vendor's own page. Plans in this category change often, so confirm before you buy.

Features that matter

25 custom prompts tracked daily
Market reports from a 317 million+ prompt database
Brand performance against competitors
AI-readiness checks for up to 100 pages

Pros and cons

What works
  • AI data sits next to Semrush keyword and audit data
  • Large prompt database for market research
  • Bundles make it cheaper per prompt
Where it falls short
  • Only 25 tracked prompts on the standalone plan
  • Extra users, domains and prompts all cost more
  • Semrush lists different engines on different pages

Score breakdown

Engine coverage
7.0
Data depth
7.0
Value for money
6.0
Ease of use
8.0
Actionability
7.0

Semrush AI Visibility Toolkit alternatives

Ahrefs Brand RadarFrom $328/moExisting Ahrefs customers Otterly.AIFrom $29/moSolo marketers and small teams starting AI tracking on a budget Peec AIFrom $95/moMarketing teams that want clean visibility metrics

Sources

  1. RankScope: Semrush AI Visibility Toolkit Review (pricing read October 26, 2026)
  2. Hypervisible: Semrush AI Visibility Toolkit (pricing October 22, 2026)
  3. Dageno: Semrush AI Visibility Toolkit Review 2026 (official limits)
  4. Sightivo: Semrush AI Visibility Toolkit Review (Semrush One bundles)
  5. DigiJaws: Semrush AI Visibility Review 2026 (Adobe ownership, bundle prices)

Some sources are published by competing vendors. We use them for facts we can confirm elsewhere, never for verdicts.