Peec AI vs Profound: Which AI Visibility Tool Fits You?
Pick Peec AI if you want clear visibility, position and sentiment numbers for a marketing team at a mid-range price. Pick Profound if you run a dedicated AEO program and want enterprise depth plus AI agents that help act on the data.
Side-by-side comparison
| Feature | Peec AI | Profound |
|---|---|---|
| Our score | 7.4 | 7.9 |
| Best for | Marketing teams that want clean visibility metrics | Enterprises running a dedicated AEO program |
| Starting price | From $95/mo | Custom pricing |
| Free trial | Not verified | Yes |
| AI engines | ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity | ChatGPT, Claude, Gemini, Google AI Overviews, Perplexity |
| Data method | Not disclosed | Not disclosed |
| API access | Yes | Yes |
| Multi-country | Yes | Yes |
| G2 rating | 4.9 / 5 | 4.5 / 5 |
| Review | Read Peec AI review | Read Profound review |
The difference that decides it
Both tools track how AI engines mention your brand. The split is in what happens next. Peec keeps the focus on clean measurement, which suits teams that report to stakeholders and fix things themselves. Profound is built for companies treating AI search as its own channel, with workflow features aimed at doing something about the results.
If budget is the deciding factor, compare cost per tracked prompt on each plan rather than the headline price.