AI Visibility Tools Pricing Index (2026)
What AI visibility tracking actually costs: entry prices, tracked prompts, cost per prompt and engine coverage for every tool we review, compiled from public pricing and re-checked every 90 days. Free to cite.
Key findings
- The cheapest way in is Otterly.AI at $29 a month, and the lowest cost per tracked prompt is $1.22 on Otterly.AI Premium. Bigger plans almost always cost less per prompt.
- AthenaHQ can track the most AI engines (10), though on most tools several engines are paid add-ons or reserved for higher plans.
- Profound no longer publishes a self-serve price, so a quote is the only way to compare.
The full index
Each tool links to its full review, where every price is sourced and dated.
| Tool | Starts at | Entry plan prompts | Entry cost per prompt | Lowest cost per prompt | AI engines | Free option | Verified |
|---|---|---|---|---|---|---|---|
| Ahrefs Brand Radar | $328/mo | Not prompt-based | - | - | 6 | None confirmed | Nov 11, 2026 |
| AthenaHQ | $295/mo | Not prompt-based | - | - | 10 | Free plan | Nov 11, 2026 |
| Otterly.AI | $29/mo | 15 (Lite) | $1.93 | $1.22 (Premium) | 7 | Free trial | Nov 11, 2026 |
| Peec AI | $95/mo | 50 (Starter) | $1.90 | $1.41 (Advanced) | 6 | None confirmed | Nov 11, 2026 |
| Profound | Custom pricing | Not prompt-based | - | - | 5 | Free trial | Nov 11, 2026 |
| Scrunch AI | $250/mo | 125 (Core) | $2.00 | $2.00 (Core) | 9 | Free trial | Nov 11, 2026 |
| Semrush AI Visibility Toolkit | $99/mo | 25 (AI Visibility Toolkit) | $3.96 | $2.75 (Semrush One Advanced) | 5 | None confirmed | Nov 11, 2026 |
How to read the index
Cost per prompt is the monthly plan price divided by the number of prompts the plan tracks. It is the fairest single number for comparing tools, but it is not the whole story: one prompt may run on three engines in one tool and seven in another, and how often it runs (daily or weekly) varies too.
AI engines counts every engine a tool can track on any plan. On most tools, some of those engines are paid add-ons or reserved for higher tiers, so check the review before assuming an engine is included in the entry price.
Not prompt-based marks tools that price differently. AthenaHQ sells credits (one credit per AI response), and Ahrefs Brand Radar sells access to a prompt database rather than a set number of your own prompts, so a per-prompt figure would be misleading.
Methodology
Prices come from each vendor’s pricing page, cross-checked against independent sources dated within the last few months. Each review lists those sources. We re-verify every tool at least every 90 days, and sooner when a vendor changes its pricing. Profound, for example, removed its self-serve plans in autumn 2026, and Scrunch AI has shown different plan structures to different buyers, which the reviews explain.
Cite this data
The index is free to use under CC BY 4.0. If you quote it, link to this page. You can also download the data as CSV.